You wake up yet another day. Drink that same cup of coffee. Shower. Follow the same route to the office. Did you ever see the Bill Murray movie “Groundhog Day” where every day repeats itself?  Warren Buffet says he “tap dances into work every day”.  Do you? Operating your business for still another day can seem a bit monotonous — especially if you don’t know why you are doing it. What is your core purpose to be in business? Without a purpose, you could start to feel adrift, lost at sea, and why would you want that? If you find yourself feeling this way, take some action and figure it out. Now!


One step might be reading Simon Sinek’s “Start With Why?”. Sinek makes a compelling argument for making sure you have a purpose for you to be in business.


For many, finding your purpose might be difficult.  If you’re the CEO it might be a bit easier, it’s making profits for the owners. If you’re an accountant, it’s making sure your company’s finances are on solid ground.  But what if we look deeper than just your duties. What if we introspectively searched deeper? Why are you doing this?  What turns you on about your business?



There isn’t a Magic 8 ball to provide you with the answer. You have to burn some brain cells here. You have to honestly ask yourself some of the tough questions. What is motivating you?  Is it taking risks for big rewards? Helping people? The money?


Let’s get personal. Ask yourself these questions: What’s your favorite kind of crap? In other words, what horribleness can you endure? Running a business is a bed of roses, all the time. You’re going to have to suck up some downsides, but what particular downsides can you handle? What do you miss most about being a kid? Nap time can count, but try to dig a little deeper. Have you ever forgotten to eat? What were you doing that you were so engrossed in?


These questions may seem weird, but they’ll start to reveal some truths about yourself.  Once you realize what your answers lead to, you should be able to discover your core purpose in business ………and maybe LIFE! Once you figure out your purpose, maybe the routine will not be so routine after all!



For more tips on how to find your core purpose, visit